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What Boards Should Know About Social Media December 05, 2011Social networking is here to stay, and board members can’t simply ignore it. For directors to play their governance role effectively, they need to understand both the risks and the opportunities social media offers their organization – and see that they are managed effectively.
THOUGHT LEADERSHIP
Dot-brand–A New Extension to an Old Game August 09, 2011A brand-specific gTLD represents a unique opportunity to unify electronic communications. It may also provide an effective mechanism for combating cybersquatters and phishing because it will train customers to recognize that only communications with that gTLD are legitimate.
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Social Media Uncovered August 05, 2011While providing intriguing new business opportunities, social media channels also expose organizations to new risks.
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Six Questions Board Members Should Ask About Social Media Usage July 09, 2011Headlines in the last few weeks have been replete with stories exposing social media scandals. Whether the consequence is the toppling of a political career or the stumble of a share price, the impact on trust and confidence can be catastrophic. Not surprisingly, social media is becoming an issue for discussion in the House and in the Boardroom.